The grocery business in Kenya is an ever growing industry. The country has a population of over 53 million people, which means that it will be easy to get customers. The key to success for this type of business is to have frequent fresh supplies & being at a strategic location.
The best way to start your own grocery store is by obtaining the required licenses from the government and necessary departments. Once you have obtained your license, you will need to find suppliers who can supply you with products. Vendors should be able to supply their products within 24 hours of request. You should also ensure that they have enough stock on hand so that there are no delays when it comes time for delivery.
The next step is to find premises where you can put up your grocery store. This can be an empty building that has been owned by someone else but never used or rented out, or it can be something else like an apartment block where people live but no one ever uses anymore. The most common option is renting a kiosk in a strategic position that will allow you to serve more than one location. The rent value is also important because if it is too high, then it will be difficult for you to attract customers because they will not be able to afford buying things from your store. If the rent on the premises is too high, then look for another property that has been owned by someone else but no one lives in
Once you have suppliers on board, it’s time to look at potential customers. Door-to-door marketing is a good start especially if you are working with a small budget.
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